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Sziget: the economic importance of Europe's largest festival. Interview International Asso

Special Sziget: the economic importance of Europe's largest festival. Interview some of the work of the artist, for his kind permission. Ekaterina V. Naumenko has lived in Budapest for several years, even though the work often leads her to move to Moscow, his hometown, and in many other European cities. Produce shots for the fashion industry, working with young artists, film makers and interior designers. He has followed and continues to develop projects with Italian designers and stylists, addition to working with modeling agencies and media. Among his last works, the cover of a cd, photo to a film set in Budapest and the exhibition "Here's looking at you," at the terminal 2 Budapest Ferihegy International Airport. Speaking to Economia.hu Ekaterina tells how decided to move from international journalism, photography, illustrating the market for this business in Hungary. How has the photography market after the financial crisis? Today

meet .. .

Ekaterina Naumenko, photographer and artist in Budapest and Moscow. Ekaterina Naumenko began his career as a journalist and specialist in international

Public Relations, after graduating in these subjects at the University of Moscow. After a few years, he says, he discovered photography professional studies it and never left it. An eclectic, intelligent, and certainly a courageous woman, who lived in different parts of Europe, finally settling for a few kilometers from Budapest, Szententedre, a country which produces splendid panoramas. In addition to travel constantly to his second home, Moscow, Ekaterina must do to follow the numerous projects in his studio, often involved in international projects for the fashion industry and entertainment, as well as work for various magazines.

What is photography to you? How did you get the passion to make this your business?

I think that photography has a strong influence on people and tell you why. I state that as the cinema and television (the photograph) has a powerful visual effect. The photograph, however, is the only art that will fix the time. As if, when you mean something important to you the people you took to arms and look into their eyes. Here, grab the picture with the whole world and squeeze in a moment. This moment becomes the vehicle of the photographer's message to the public. This is what I believe and also what I try to achieve. I am a very creative person. When I worked as a journalist and PR I missed something. The picture is the size where I wanted to challenge myself and express myself. The dimension from which I have created one of my business.

How long vivein Hungary? I arrived the first time in 1998. For some time I worked as a correspondent for Russian newspapers in Hungary. I then traveled extensively, living for long periods in various countries. Until two years ago, I found myself in this country. What are the main attractions for professionals in Budapest and Hungary?
probably the lowest budget to promote themselves and create their own name, but also (partly cut in the interview video) the beauty and charm of the city that knows how to carry on the creative people. I know many people who claim to give their best in this capital, to feel more motivated and finding it easier to find. Being creative is important in this labor market more than in others. How do you choose your models / her models?

There are principles to follow. Should see the person and enter the "dialogue" with her. This can be anything: charm, anger, mystery ... No matter what, but you have a feeling. If some of the emotion brings out the photographer, will try every kind of feeling to the public. Tell us more deeply about his work. Where are your customers? Hungarians are mostly? Or working at the international level? Have you ever worked for Italians?

To me, photography is an art and, in general, is also very important as a source of information. In these areas you are working at international level. Nowadays, there are reasons to be limited to work in one country. I realize projects in Moscow, several in Italy, others here in Hungary. I also have customers in France and Germany. It always depends on the type of projects I'm working on right now. For example realized many fashion photographs for Italian fashion designers emerging. As for pictures, they're all really different. And different people, of course. Living in Hungary, I think that coming in a small country with great megalopolis, an individual can achieve with his hands big projects of interest to him / her for the country and the people who live there. The exhibition at Budapest airport

A few months ago we embarked on a project with the Budapest International Airport. A whole new experience for me and for them. One of my solo exhibition at the airport. That means a lot, if you think every day about 600 people for nearly six months have looked at my photos. I was happy to receive letters with positive comments. A powerful incentive for the career that also affects the way you live with the city. You create a dialogue, even if you are a foreigner / a. What about competition? And what is the status of the stock market after the economic crisis?

Now we have a very interesting situation. Rather strange, actually. Several famous photographers think you are experiencing a kind of destabilization in our market, because many new photographers, students and people with little experience (even people with the hobby of photography) enter this market and try to attack with very low prices. But "what can I say?" No one is born with the camera in hand. Sooner or later be discovered to have this talent or passion within us. When you find out, you're ready to make this work. In this case you can be more or less professional. Very little better than that! What themes do you prefer for his shots?

I like the beauty in all directions and from all angles. My ideal is to find beauty everywhere. Especially in the details, I would say, because I believe that the details and emotions colorino our lives. A final question: how do you take a good photo? I realize this is a difficult question ... is not a difficult question! If you believe and feel that your photo is really well done. If it produces positive emotions in you, then it is already good. If you find something new about yourself, like when you write an article or as a journalist when, in the case of an artist, you are drawing a new picture and discover something new about themselves just by looking at what he created, then you will know that is already a good job. And this will be the emotion that will test your audience. And this is quite a good result.

Video and lyrics by Claudia Lepore

photos and videos used in the article are creations original Ekaterina V. Naumenko.

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popular in weekendm but also during the week of hundreds of motorcyclists who come to race on a route-equipped, complete with garage and all the security measures, and at the same time convenient for families and friends of runners, thanks to the proximity of Sárvár, where among other things Ducati has a second point of sale, in a famous spa and wellness recently established under the New Hungary Development Plan.

Before the interview, I Pasquali exhibition facilities Ducati Hungary, just across the Pannonia Ring, an important source of customers for the Ducati showroom, mainly thanks to the annexed Ducati factory, ready to work on any model, even other brands. "Before the race - said Pasquali - customers Circuit rely on our shop for all necessary action on their vehicles. "We go out in the club, in which mechanical Hungarian experts are working and do a few steps toward the circuit to stop in front of a station for tires." This service is one of our business. "argues Pasquali. It anticipates an agreement with another large Italian company:" We recently signed a contract with Pirelli Tyre, which will soon become our supplier for the amateurs that run on the Pannonia Ring.. Today, despite being a weekday, also marked by rain and strong wind, a caravan of young motorcyclists are facing the difficult Hungarian circuit. "The bad weather of recent weeks has made us take breath, but I must say that, except for days of heavy rain, however we are working to satisfactory levels." The motorcycle enthusiasts have to be brave, for that matter. And those who are racing today really are: "This circuit is not easy. There are many twists and intriguing enough to make it difficult even for those long runs. When the wind is so strong, then, the challenge is even more interesting . We went to the back seat Ducati Hungary, where some windows to catch a glimpse of the school. "We organize courses for beginners. Let's start with the theory, concepts physics, the human body and engine, then go to practice. All with great attention to safety. "We go into buildings from the back and climb two flights of stairs." We also have some properties - Pasquali tells me opening the door of a small, comfortable apartment, newly furnished - for fans who prefer the autonomous systems to the hotel. (At Pannonia Ring is still a hotel). We arrive on the roof, where the tables suggest a further idea of \u200b\u200bthe Ducati dealer. "We have a bar for the summer, with a view of the circuit. Unfortunately this year we should delay the opening of the summer if you decide to get."

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What about the Hungarian market, as regards the products Ducati?

The Hungarian market is one of the central-eastern markets that were affected by the faster growth in recent years. A market that began almost from scratch after the end of the nineties, the bikes have disappeared as a means of transport. At the beginning of the new millennium, the bikes are back in vogue, for sport and hobby. How is your presence in Hungary and Romania?

We have two companies, one near here in Sarvar in Hungary and the other in Romania. From Pannonia Ring, where we are now, we provide our exclusive Ducati dealer network, two in Budapest, one in Pécs (southern Hungary), and another in Gyor, between Budapest and Vienna. Hungary is not just a Ducati dealer. You're also building a network for fans of Ducati in Hungary. Can you speak?

Ducati is a very exclusive brand, whose customers are accustomed to being served best. For this we must be as close as possible to their needs, but also to them physically. One shop is not enough. The presence in Budapest is necessary, in fact we have two dealers in town. Our idea is to build a network so as to leave no farther afield than 100 km from the nearest Ducati dealer. An important component of turnover is derived from Ducati events. Ducati been cooperating with Italy in this field?

Ducati is fueled by emotion ("Ducati is powered by emotions"). I think produces the best Ducati motorcycles in the world, but its strength depends not only on motorcycles. Customers want to be part of the Ducati family, and when you have a family you have to keep it alive for this event are required for the "family" of Ducati. Some of them take place in Hungary at the Pannonia Ring. He mentioned an event organized by the Ducati Club of Florence. Our readers are Italian, Ducati is Italian. Can you tell us about this event?

Europe's largest annual event for motorcycle enthusiasts, the Ducati Speed \u200b\u200bWeek is organized by a club in Florence. Fans who are riuscit to register before running out of tickets for this year will meet the fourth consecutive time at the Pannonia Ring, while in the past the Speed \u200b\u200bWeek was held in different circuits outer wear. We take this opportunity to invite our customers and friends to spend a weekend here "red", a weekend in the company of people who love Ducati and his image, an opportunity to meet other people with the same interest. How many people come here for the Ducati Speed \u200b\u200bWeek?

run about 200-220 on the circuit riders, but considering the audience we have around 1500-2000 people who come here for the Speed \u200b\u200bWeek. And what about the event organized by Ducati Ducati Hungary, the Yeti Race?

As we are "in the middle of nowhere" and that of course in winter the situation is rather firm, we have devised an event to brighten the winter season. Yeti Race began in February 2005 on the occasion of our official launch party. We were thinking about what we could offer our customers, in addition to motorcycles. I had an idea: "We are on a circuit, why not organize a race?". My colleagues thought I was crazy, "No one would be a race bike in February." I replied: "Maybe you're right. But we try! No one you've never done before, we see what comes out." We were very, very surprised. We thought it would come maybe 10-15 riders crazy, but they arrived nearly 160 runners Race to the Yeti, which is now a fixture may participate in all types of motorcycles. Last year we had almost 3000 spectators here in the middle of winter. A great success, but also a lot of courage!

Yes, absolutely. I have to say that all who come to race here, in subzero temperatures, are heroes. At that point the competition is no longer to see who wins, but rather those who resist running two hours running at high speeds in the middle of winter. still speak of the motorcycle industry, since she knows him inside. As the crisis has lived this business?

The market and start from scratch in 2000 and arrived in general, to overcome the 8000 units per year in Ungherianel 2008. There is still potential for growth in this sector arm of the engine, which was still affected by the crisis. I've talked to some analysts who have assured me proactive potential for future growth to continue from where the market was reached in 2008. Ducati in 2008 was selling around 1020 bikes a year in Hungary. Now of course we're selling less, but I think in the long term it will be possible for us to sell 1050 bikes per year in Hungary, on an ongoing basis.

Note: Ducati Speed \u200b\u200bWeek is organized by the Eagles Motoclub Desmo
of Florence, which organizes Subscriptions to the event.

Claudia Lepore

Editorial Economia.hu

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