popular in weekendm but also during the week of hundreds of motorcyclists who come to race on a route-equipped, complete with garage and all the security measures, and at the same time convenient for families and friends of runners, thanks to the proximity of Sárvár, where among other things Ducati has a second point of sale, in a famous spa and wellness recently established under the New Hungary Development Plan. 
Before the interview, I Pasquali exhibition facilities Ducati Hungary, just across the Pannonia Ring, an important source of customers for the Ducati showroom, mainly thanks to the annexed Ducati factory, ready to work on any model, even other brands. "Before the race - said Pasquali - customers Circuit rely on our shop for all necessary action on their vehicles. "We go out in the club, in which mechanical Hungarian experts are working and do a few steps toward the circuit to stop in front of a station for tires." This service is one of our business. "argues Pasquali. It anticipates an agreement with another large Italian company:" We recently signed a contract with Pirelli Tyre, which will soon become our supplier for the amateurs that run on the Pannonia Ring.. Today, despite being a weekday, also marked by rain and strong wind, a caravan of young motorcyclists are facing the difficult Hungarian circuit. "The bad weather of recent weeks has made us take breath, but I must say that, except for days of heavy rain, however we are working to satisfactory levels." The motorcycle enthusiasts have to be brave, for that matter. And those who are racing today really are: "This circuit is not easy. There are many twists and intriguing enough to make it difficult even for those long runs. When the wind is so strong, then, the challenge is even more interesting . We went to the back seat Ducati Hungary, where some windows to catch a glimpse of the school. "We organize courses for beginners. Let's start with the theory, concepts physics, the human body and engine, then go to practice. All with great attention to safety. "We go into buildings from the back and climb two flights of stairs." We also have some properties - Pasquali tells me opening the door of a small, comfortable apartment, newly furnished - for fans who prefer the autonomous systems to the hotel. (At Pannonia Ring is still a hotel). We arrive on the roof, where the tables suggest a further idea of \u200b\u200bthe Ducati dealer. "We have a bar for the summer, with a view of the circuit. Unfortunately this year we should delay the opening of the summer if you decide to get."
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swfobject.embedSWF('http://www.youtube.com/v/6Kvo3ty_Mi0','avreloaded0','505','320','9.0.28','/magazine/plugins/content/avreloaded/expressinstall.swf',{autoplay:'1',color1:'0xFFFFFF',color2:'0x000000',rel:'0',egm:'0',border:'0',loop:'0'},{wmode:'window',bgcolor:'#FFFFFF',menu:'true'},{id:'p_avreloaded0',styleclass:'allvideos'}); We've already been here 6 years. What is your primary business? Since 2004 we are official distributors Ducati in Hungary and Romania. This is where we find our main office.
What about the Hungarian market, as regards the products Ducati? The Hungarian market is one of the central-eastern markets that were affected by the faster growth in recent years. A market that began almost from scratch after the end of the nineties, the bikes have disappeared as a means of transport. At the beginning of the new millennium, the bikes are back in vogue, for sport and hobby. How is your presence in Hungary and Romania?
We have two companies, one near here in Sarvar in Hungary and the other in Romania. From Pannonia Ring, where we are now, we provide our exclusive Ducati dealer network, two in Budapest, one in Pécs (southern Hungary), and another in Gyor, between Budapest and Vienna. Hungary is not just a Ducati dealer. You're also building a network for fans of Ducati in Hungary. Can you speak?
Ducati is a very exclusive brand, whose customers are accustomed to being served best. For this we must be as close as possible to their needs, but also to them physically. One shop is not enough. The presence in Budapest is necessary, in fact we have two dealers in town. Our idea is to build a network so as to leave no farther afield than 100 km from the nearest Ducati dealer. An important component of turnover is derived from Ducati events. Ducati been cooperating with Italy in this field?
Ducati is fueled by emotion ("Ducati is powered by emotions"). I think produces the best Ducati motorcycles in the world, but its strength depends not only on motorcycles. Customers want to be part of the Ducati family, and when you have a family you have to keep it alive for this event are required for the "family" of Ducati. Some of them take place in Hungary at the Pannonia Ring. He mentioned an event organized by the Ducati Club of Florence. Our readers are Italian, Ducati is Italian. Can you tell us about this event?
Europe's largest annual event for motorcycle enthusiasts, the Ducati Speed \u200b\u200bWeek is organized by a club in Florence. Fans who are riuscit to register before running out of tickets for this year will meet the fourth consecutive time at the Pannonia Ring, while in the past the Speed \u200b\u200bWeek was held in different circuits outer wear. We take this opportunity to invite our customers and friends to spend a weekend here "red", a weekend in the company of people who love Ducati and his image, an opportunity to meet other people with the same interest. How many people come here for the Ducati Speed \u200b\u200bWeek?
run about 200-220 on the circuit riders, but considering the audience we have around 1500-2000 people who come here for the Speed \u200b\u200bWeek. And what about the event organized by Ducati Ducati Hungary, the Yeti Race?
As we are "in the middle of nowhere" and that of course in winter the situation is rather firm, we have devised an event to brighten the winter season. Yeti Race began in February 2005 on the occasion of our official launch party. We were thinking about what we could offer our customers, in addition to motorcycles. I had an idea: "We are on a circuit, why not organize a race?". My colleagues thought I was crazy, "No one would be a race bike in February." I replied: "Maybe you're right. But we try! No one you've never done before, we see what comes out." We were very, very surprised. We thought it would come maybe 10-15 riders crazy, but they arrived nearly 160 runners Race to the Yeti, which is now a fixture may participate in all types of motorcycles. Last year we had almost 3000 spectators here in the middle of winter. A great success, but also a lot of courage!
Yes, absolutely. I have to say that all who come to race here, in subzero temperatures, are heroes. At that point the competition is no longer to see who wins, but rather those who resist running two hours running at high speeds in the middle of winter. still speak of the motorcycle industry, since she knows him inside. As the crisis has lived this business?
The market and start from scratch in 2000 and arrived in general, to overcome the 8000 units per year in Ungherianel 2008. There is still potential for growth in this sector arm of the engine, which was still affected by the crisis. I've talked to some analysts who have assured me proactive potential for future growth to continue from where the market was reached in 2008. Ducati in 2008 was selling around 1020 bikes a year in Hungary. Now of course we're selling less, but I think in the long term it will be possible for us to sell 1050 bikes per year in Hungary, on an ongoing basis.
Note: Ducati Speed \u200b\u200bWeek is organized by the Eagles Motoclub Desmo
of Florence, which organizes Subscriptions to the event.
Editorial Economia.hu
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